Assignment OB 20110210a.doc - RESULT RESULT \u5b78\u751f\u59d3\u540d STUDENT NAME \u529f\u8ab2\u6578\u5b57 WORD COUNT \u8ab2\u7a0b\u540d\u7a31 PROGRAMME \u79d1\u76ee\u540d\u7a31 MODULE TITLE

Assignment OB 20110210a.doc - RESULT RESULT 學生姓名...

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學生姓名 STUDENT NAME 功課數字 WORD COUNT 課程名稱 PROGRAMME 工商管理碩士 Master of Business Administration 科目名稱 MODULE TITLE 人力資源和組織資源管理 Management of Human and Organisational Resources 科目導師 MODULE TUTOR Dr Gilbert Lo ASSIGNMENT TITLE Effective communication is a must in Change Management. Please elaborate on what is communication and what are the critical factors that constitute a successful communication strategy of change management in your organization. HANDOUT DATE 日期 SUBMISSION DATE 日期 CONTRIBUTION TO OVERALL MODULE/UNIT ASSESSMENT % 12 December 2010 28 February 2011 100% 遲交功課處罰方式 PENALTIES FOR LATE SUBMISSION 功課遲交一至七天:最高分數為合格 功課遲交多過七天:分數不合格 Up to one week late: Pass maximum grade awarded Over one week late: Fail grade awarded RESULT RESULT
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Master of Business Administration “I certify this work is the result of my own investigations, except where otherwise stated. All references have been duly cited” Signed ………………………………………………………………………… Date : i 62231dee7b228c118128ab97c6664f9e7530031a.doc
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Contents Page 1 Introduction 1 2 Background 1 3 Literature Review 2 3.1 Communication 2 3.2 Successful communication strategy : Critical factors 6 4 Methodology 9 4.1 Research Design 9 4.2 Research Questions 9 4.3 Research Methods 10 4.4 Participants 11 4.5 Materials 11 5 Research findings and their implications 12 6 Discussion 13 7 Limitation and future research 17 8 Conclusion 18 References 19 Appendix 21 ii 62231dee7b228c118128ab97c6664f9e7530031a.doc
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1 Introduction Substantial researches have indicated that effective communication is a must in Change Management. Besides, most organizational change efforts failed partly due to poorly considered or misused organization communication strategies and tactics (Frahm & Brown, 2003). In this paper, the writer will review and discuss various definitions of communication generally then define communication in the context of the subject organization Y&A (“the Firm”) which is a young medium size legal professional service firm. Moreover, a research case will be conducted on the Firm to identify the presence or absence of any essential elements of communication. Consequently, those critical factors that constitute a successful communication strategy of change management will be recommended to the Firm. 2 Background Y&A is a local legal professional service firm established about a decade ago and presently with about 40 professional and clerical staff headed by one managing partner and three junior partners. The management of the Firm changed substantially about three years ago when the founder partner retired. The size of the Firm was small while under management of the founder. After retirement of the founder, the Firm has grown substantially. Presently, those staff working with the Firm for less than 3 years comprise about three-fourth of its staff.
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