MGT 499 - SP19 MGT 499 Business Policy and Strategy, Spring 2019 College of Business and Public Management Instructor: Rudolph Treichel Contact Information Email: [email protected] Phone: 215-760-7900 M Office: Cottrell Center, 318 Business and Public Management Center (BPMC), mailbox with the Department of Management, 4 th floor BPMC Email is my preferred mode of contact and will be returned by the end of the next business day. Phone calls will be returned during scheduled office hours. Class Dates & Hours: This is an online course. There are no set times to log into the class, but you must log in to participate before the weekly deadlines. The class “Week” begins at noon on Tuesday and concludes at noon of the following Tuesday . The course is delivered online asynchronously using the university’s learning management system (Desire2Learn, hereafter “D2L”). Office Hours: Online Monday and Wednesday, 2:00 PM to 3:00 PM (using the ZOOM link: and by appointment Required Course Materials : Strategic Management: Text and Cases, 9th edition, written by authors Dess, McNamara, Eisner, and Lee (ISBN: 9781260694758). A loose-leaf of the 9 th edition is available from the WCU bookstore at a discounted rate. Access to McGraw Hill Connect is required . Business Strategy Game is NOT required . Other materials are provided on the course D2L website for viewing/download. Course Description : Business Policy and Strategy is a capstone course for all business majors, requiring students to integrate and apply multidisciplinary knowledge and skills in actively formulating improved business strategies and plans. This course introduces the key concepts, tools, and principles of competitive analysis and strategy formulation and implementation through readings, discussion and case analyses. From a general management perspective, a firm is viewed holistically and over long-run regarding the key strategic business decisions, including choosing competitive strategies, creating competitive advantages, taking advantage of external opportunities, securing and defending sustainable market positions, and allocating critical resources over long periods. Prerequisites: BLA 201, FIN 325, MGT 200, and MKT 250 (formerly MKT 325) and minimum 2.50 cum. GPA. School of Business Mission Statement: The mission of the West Chester University School of Business is to prepare students to be successful within the evolving regional and global economies. As a comprehensive public institution in southeastern Pennsylvania, the school will provide high- value business programs at the undergraduate and graduate level foster student development through multidisciplinary education, scholarship and experiential learning work with regional 1
MGT 499 - SP19 business and non-profits to develop innovative approaches to business education and continuously improve pedagogy and business practices through applied research and other professional activities.
- Fall '13
- Management, Learning management system