COM 275 Exam 2 Study Guide

COM 275 Exam 2 Study Guide - COM 275 Exam 2 Study Guide Feb...

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COM 275 Exam 2 Study Guide  Feb. 18, 2008 Know the difference between  Mass models of audience o Atomized, depersonalization, manipulation Market models of audience o Nielson Ratings o Reach Rating - % of TV owners Share - % of TV viewers Be able to identify instances of research traditions Structural/functional o Ratings research – who and where?  Products ratings data, very  expensive and very private, research for media industry Behavioral o Media effects tradition, how does the audience behave, why do they  watch what they watch, and what happens to them when they watch reception studies o audiences interpret/read media texts, closer to humanities, suggest  people interpret and read media text, make sense of it, and there’s an  infinite number of interpretations and they try to understand how people  make sense of these media interpretations Be able to identify instances of each of the four audience groups: Social Group or public o Source = Society; Level = Macro o Pre-existing audience group based on a common interest seeks out  media to satisfy interest o Demand comes from society level subgroup o Subgroups might be Political (Rush Limbaugh) Religious (700 Club) Regional (FOX Sports Detroit) Professional or social network (Big Ten Network) Medium or channel audience o Source = Media; Level = Macro o Audience groups that become enamored of a particular medium or genre o Medium identification becomes part of identity and forms a group
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E-Bay Groups Various types of gamers Science fiction junkies Gratification Set o Source = Society; Level = Micro o Individuals choose media to solve pre-existing needs Information Social connection Relaxation Audience for particular medium o Source = Media; Level = Micro o Individuals who become enamored of a media product o Programs (90210, Star Trek, Madden, Hockey) Celebrities (Brittany Spears, Tom Cruise, Slayer) o Big fans often mimic star pattern in dress, speech, consumption Feb. 20, 2008 Know the model presented in class Source = society; Level = Macro o Individuals choose media to solve pre-existing needs Information Social connection Relaxation Sex (porn?) Know the lists of  Television gratifications o Learning Environment (Nature shows, facts world, animals, etc) Social (How to kiss, eat at which restaurant) o Habit (TV Schedules) o Companionship (Groups get together to watch a TV Show) o Arousal (TV is just exciting, scary shows) o Relaxation o Escape o Passing time video game gratifications o challenge (Fun is getting to next level) o Competition (Beating their friends. .)
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This note was uploaded on 03/30/2008 for the course CAS Com275 taught by Professor Sherry during the Spring '08 term at Michigan State University.

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COM 275 Exam 2 Study Guide - COM 275 Exam 2 Study Guide Feb...

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