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Final Digital Marketing PlanTeam BAmanda Loder & Chris DurnellMKT/440August 13th, 2018Michael Seller
IntroductionDigital marketing strategyPossible ads and landing pageSocial media strategyEmail strategyMobile strategyPR Plan
Target MarketWhistlers is a product for everyoneKey market: ParentsKey market: ElderlySecondary market: Millennials-segment-Markets-1.png
Advertising StrategyTarget older adults and parents (key markets)Use social media and web ads together to generate more site trafficOptimize the website for keywords “Lost item”, “key finder”, “tv remote”Trial and error with landing pages and their content will be needed throughout campaign.