Team B WK5 Presentation.pptx - Final Digital Marketing Plan Team B Amanda Loder Chris Durnell MKT\/440 August 13th 2018 Michael Seller Introduction

Team B WK5 Presentation.pptx - Final Digital Marketing Plan...

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Final Digital Marketing PlanTeam BAmanda Loder & Chris DurnellMKT/440August 13th, 2018Michael Seller
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IntroductionDigital marketing strategyPossible ads and landing pageSocial media strategyEmail strategyMobile strategyPR Plan
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Target MarketWhistlers is a product for everyoneKey market: ParentsKey market: ElderlySecondary market: Millennials-segment-Markets-1.png
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Advertising StrategyTarget older adults and parents (key markets)Use social media and web ads together to generate more site trafficOptimize the website for keywords “Lost item”, “key finder”, “tv remote”Trial and error with landing pages and their content will be needed throughout campaign.
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Banner Ad 1
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Banner Ad 2
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Landing Page
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Mock Web Ad 1
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Mock Web Ad 2
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Mock Web Ad 3
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Budget
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The PlanFacebookYouTubeEmail
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