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RUNNING HEADER: M1D1: POTENTIAL ADVANTAGES AND DISADVANTAGES OF OPERATING AN INTERNATIONAL BUSINESS1M1D1: Potential Advantages and Disadvantages of Operating an International BusinessFranklin A. PereaExcelsior CollegeJanuary 15, 2019
M1D1: POTENTIAL ADVANTAGES AND DISADVANTAGES OF OPERATING AN INTERNATIONAL BUSINESS2M1D1: Potential Advantages and Disadvantages of Operating an International BusinessGunther (2010) quotes "Contrary to many predictions, the flattening of the world has not flattened unique cultural and national characteristics, or the idiosyncratic preferences of customers," says Martin Roll, a Singapore brand strategist. While the modules notes highlight the business environments of economic, political, and legal factors, the fact remains the same; businesses want to grow without a lost due to a cultural infraction that could have been avoided in the first place with proactive planning. The driving motives of business is, obviously, a