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Social Scientific Chapters - Social Scientific Foundations...

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Social Scientific Foundations of Communications Chapters Chapter One: A Scientific Approach to the Study of Media Effects Ways of Knowing o Experience Often a very reliable path to knowledge Filled with many trials and errors; led down blind paths Tend to rely on our own experiences, not others Individual experience may be a poor guide to the best general knowledge on a given topic The effects of media violence are difficult for people to detect in themselves—even though the effects are definitely present o Authority We can’t know everything (if you are sick, you go to a doctor) Blind allegiance to authority can often have debilitating effects on the search for reliable knowledge (conclude ANY doctor can be trusted) Copernicus: indicated that the Earth revolved around the sun but kept findings secret in fear of the religious leaders reaction. One problem: the supposed authority figures often have various interests in mind o Science
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  • Fall '08
  • Robinson
  • o Science, best general knowledge, observation Social scientists, Media Effects Ways, Communications Chapters Chapter

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