Review Assessment_ Chapter 1 Quiz

Review Assessment_ Chapter 1 Quiz - Review Assessment:...

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Unformatted text preview: Review Assessment: Chapter 1 Quiz 2/5/08 10:56 PM MEDIA AND SOCIETY (SPRING '08) (JOUR101B-SP08) > ASSIGNMENTS > REVIEW ASSESSMENT: CHAPTER 1 QUIZ Review Assessment: Chapter 1 Quiz User Submitted Name Status Score Joseph B Davis 2/5/08 10:56 PM Chapter 1 Quiz Completed 15 out of 15 points Instructions Please indicate the best answer for the following questions -- or the best completion of the following statements. Question 1 The linear model of mass communication includes these elements Selected Answer: Feedback: Correct! Question 2 Some philosophers in oral cultures feared writing because they believed Selected Answer: Feedback: Correct! Question 3 The five eras of communication, in order, are Selected Answer: Feedback: Correct! Question 4 This was the first mass-marketed product in history: Selected Answer: Feedback: Correct! Question 5 The printing press helped lead to Selected Answer: Feedback: Correct! Question 6 1 out of 1 points This invention began the gradual movement of America from an industrial, print-based society into an informational era: Selected Answer: the telegraph Page 1 of 3 1 out of 1 points all of the above 1 out of 1 points it would reduce the give-and-take of conversation 1 out of 1 points oral, written, print, electronic, digital 1 out of 1 points books 1 out of 1 points all of the above file:///Users/JoeDavis/Desktop/Review%20Assessment:%20Chapter%201%20Quiz.webarchive Review Assessment: Chapter 1 Quiz 2/5/08 10:56 PM Feedback: Correct! Question 7 The appearance of older media forms on the newest media channels is called Selected Answer: Feedback: Correct! Question 8 1 out of 1 points "To take a cultural approach to mass communication is to understand that our media institutions are basically in the __________ business." Selected Answer: Feedback: Correct! Question 9 American mass-media industries earn more than ________ annually. Selected Answer: Feedback: Correct! Question 10 1 out of 1 points Rather than seeing culture just as a vertical (skyscraper) hierarchy, the authors recommend that we view it as Selected Answer: Feedback: Correct! Question 11 Major values of the modern period include Selected Answer: Feedback: Correct! Question 12 Major values of the postmodern period include Selected Answer: Feedback: Correct! Question 13 The book's five step critical process (critical thinking model) is Selected Answer: Feedback: Correct! Question 14 1 out of 1 points This term describes message filters, such as editors, producers and other media managers: description, analysis, interpretation, evaluation, engagement 1 out of 1 points all of the above 1 out of 1 points answers A and B 1 out of 1 points a map $200 billion 1 out of 1 points narrative -- or storytelling media convergence 1 out of 1 points file:///Users/JoeDavis/Desktop/Review%20Assessment:%20Chapter%201%20Quiz.webarchive Page 2 of 3 Review Assessment: Chapter 1 Quiz 2/5/08 10:56 PM Selected Answer: Feedback: Correct! Question 15 gatekeepers 1 out of 1 points When audiences seek messages and produce meanings that correspond to their own cultural beliefs and values, they are engaging in Selected Answer: Feedback: Correct! selective exposure file:///Users/JoeDavis/Desktop/Review%20Assessment:%20Chapter%201%20Quiz.webarchive Page 3 of 3 ...
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