1-4_MS1.docx - PROBLEM EVALUATION 1 1-4 Final Project...

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PROBLEM EVALUATION 1 1-4 Final Project Milestone One: Problem Evaluation Southern New Hampshire University 1.4 Final Project Milestone One: Problem Evaluation
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PROBLEM EVALUATION 2 Problem Evaluation A. Provide the background information of the organization. What are the overall objectives of the organization? These can include corporate goals, employment goals, growth goals, and so on. o Sir Austin Emmanuel is a successful business man who is looking to expand his company “Austin Air” to a global level by targeting the European market. o The company’s current corporate goal is the expansion of its aviation industry footprint from Nigeria to now European market. This would be attempted by performing a in depth analysis of aviation data that would specifically help to explore the possibility of exceeding customer expectations, reducing cost, offering competitive ticket pricing to capture a large chunk of market share of the European carriers.
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  • Spring '16
  • Marketing, Stakeholder analysis, Sir Austin Emmanuel

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