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Unformatted text preview: 2-21-08Group Project: Gender and Language in AdvertisementBackground: advertisement is a communication whose purpose is to inform potential customers about products and services and how to use and obtain them“Magazine Advertising and Gender” by Helen Macdonald.In order to understand how gender is involved in advertisements you must know the differences between sex and gender and sexuality.Stereotypical Men attributes: masculine, dominant, strong, aggressive, intelligent, rational, active…Stereotypical Women attributes: feminine, submissive, weak, passive, intuitive, emotional, and communicativeDo men and women like the same thing? Stereotypes:Men: cars, technology, booze, sexWomen: shopping, make-up, cocktail parties, committed relationshipsAlcohol AdvertisementsPhrases used to attract each sexDifference in colors usedNumbers of ads (men’s>women’s)Sex-Appeal AdvertisementsImplied vs. actualHumor vs. straight sex-appealAmount of words used (women’s>men’s)Clothing difference...
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This note was uploaded on 03/30/2008 for the course IAH 231C taught by Professor Johnson during the Spring '08 term at Michigan State University.
- Spring '08