IAH22108 - 2-21-08Group Project: Gender and Language in

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 2-21-08Group Project: Gender and Language in AdvertisementBackground: advertisement is a communication whose purpose is to inform potential customers about products and services and how to use and obtain themMagazine Advertising and Gender by Helen Macdonald.In order to understand how gender is involved in advertisements you must know the differences between sex and gender and sexuality.Stereotypical Men attributes: masculine, dominant, strong, aggressive, intelligent, rational, activeStereotypical Women attributes: feminine, submissive, weak, passive, intuitive, emotional, and communicativeDo men and women like the same thing? Stereotypes:Men: cars, technology, booze, sexWomen: shopping, make-up, cocktail parties, committed relationshipsAlcohol AdvertisementsPhrases used to attract each sexDifference in colors usedNumbers of ads (mens>womens)Sex-Appeal AdvertisementsImplied vs. actualHumor vs. straight sex-appealAmount of words used (womens>mens)Clothing difference...
View Full Document

Page1 / 3

IAH22108 - 2-21-08Group Project: Gender and Language in

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online