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Unformatted text preview: CO. An indicator used in behavioral market segmentation based on when consumers use my` product the most is called` B ) usage rate segmentationy 1) psychographic segmentation C ) usage occasion segmentation D) demographic segmentation 29. A soup company found its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and the Southwest. As a result , the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants . The company is using _segmentation .* A ) demographic B ) psychographic\ C ) usage occasion D ) geographic 30 . means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition . 4 ) customization B ) benefit segmentation C ) positioning ~` D ) mass customization E ) concentrated targeting 31. A company that tries to modify its brand image to keep up with changing times is using a strategy . A ) perceptual C ) personality B) repositioning - [) segmentation D) concentrated 32 . BMW offers free maintenance on any of its new vehicles sold on or after July 1 , 2017 . This offer is considered part of the A ) actual product C) augmented product B ) core product D) none of the above 33. Service Corporation International ( SC1) - based in Houston , Texas - is North America's large provider of funeral and cemetery services , with shares traded on the NYSE . "With solid financials , exclusive products , favorable demographics , and " best in class" professional standards , " SCI states that it is in an excellent position to provide the finest death care service for generations to come . SCI offers A ) unsought V B ) shopping consumer products . C ) specialty D) unique 34. Tony wanted to buy a pair of binoculars , but not just any brand . He wanted to buy a pair of Steiner Nighthunters , just like the pair he had learned about in his newest copy of Peter's Hunting Magazine . He had to visit five different sporting goods stores before he found this a ( n ) brand , and he paid a premium price for the binoculars . For Tony , Nighthunters is an examp A ) shopping product C ) convenience product B) unsought product D ) specialty product_ 35 . Which of the following is NOT considered a significant disadvantage of test marketing apt before its commercialization ?! Al Test marketing can lead to unexpected product-line extensions . B / Test marketing takes time , which can increase the time to market . $ C ) Test marketing is expensive . V D) Test marketing can be noticed by competitors , who then speed their own produ market.`...
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