NEWDecodemediaBuyME.pptx - DECODE MEDIA BUY ME Media...

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DECODE MEDIA, BUY ME! Media Literacy
MEDIA LITERACY Just as we have the ability to read and write, media literacy is the ability to: Access Analyze Evaluate Create messages (Media Literacy Process 2017)
KEY TERMS Deconstruction The meaning of the message untold story who created it and why Source Whose message is this? Ads- ad agencies Movies- Scriptwriter, producer, and producer Construction Shapes Colors Pictures Text Lighting Movement (CollegeforAmerica,2019)
KEY TERMS CONSTRUCTING MEDIA Audience Audiences are a person or a group people targeted by media messages. Text Not just a the literacy that you can read or write. Subtext We make up our own interpretations of the text of the media in our own words. (CollegeforAmerica,2019)
EXAMPLE Text in this media: The logo “got milk?” “Biggest Winner” An imagine of a man of his before and after picture of losing weight.

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