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DECODE MEDIA, BUY ME!Media Literacy
MEDIA LITERACYJust as we have the ability to read and write, media literacy is the ability to:•Access•Analyze•Evaluate •Create messages(Media Literacy Process 2017)
KEY TERMSDeconstruction•The meaning of the message•untold story•who created it and whySource•Whose message is this? •Ads- ad agencies•Movies- Scriptwriter, producer, and producerConstruction•Shapes•Colors •Pictures •Text •Lighting •Movement(CollegeforAmerica,2019)
KEY TERMSCONSTRUCTING MEDIAAudienceAudiences are a person or a group people targeted by media messages. TextNot just a the literacy that you can read or write.SubtextWe make up our own interpretations of the text of the media in our own words. (CollegeforAmerica,2019)
EXAMPLEText in this media:•The logo “got milk?” •“Biggest Winner”•An imagine of a man of his before and after picture of losing weight.