Running Head: GOING GREEN AND CUSTOMER SATISFACTION1Going Green and Customer satisfaction in Luxury Hotels in SingaporeStudent’s NameInstitutional AffiliationDate
GOING GREEN AND CUSTOMER SATISFACTION2Literature Review2.3 Going green policy in Singapore In 2007, the United Nations directly blamed humanity for causing the global warning(Ashkin, 2007). Although this information was already known, it was the first time that anorganization holding such great power had declared that humanity was entirely to blame forglobal warming. However, this was a necessary act to get companies to start taking fullresponsibility for their actions. According to Moiz (1993) Green efforts in Singapore can be trailed back to the late1960s. This was a tie that the nation was going through rapid industrialization. In 1967, LeeKuan Yee, Singapore’s former prime minister launched one of the earliest initiatives, that is theGarden City (Lee, 2015). The goal of this initiative was to transform Singapore into a city withsufficient dense greenery and a clean environment. The Environmental Public Health Act wasthen implemented in 1969 which strengthened the health legislation in Singapore and advancedits public health principles. (Moiz, 1993). The Singapore Plan was born in 1992 which was thenation's first-ever formal plan to balance developmental and environmental needs. As reported by Stipanuk and Ninemeier (1996), an increasing concern for theenvironment startled in the early 1990s partially because of more massive media coverage on theissue. During the 1990s the amount of information regarding environmental concerns double incomparison to the 1980s. The 1992 Earth Summit was among the events that generated a lot ofmedia coverage on the environment (Ernst & Young, 2008). In fact, Singapore presented itsGreen Plan to the United Nations during this summit. The plan defined policy guidelines that thecountry would follow towards becoming a model “green city” by 2009.
GOING GREEN AND CUSTOMER SATISFACTION32.4 Implementation of going green hotelsAccording to Bohdanowicz, the establishment of hotels, particularly for those based ontourist attractions, significantly relies on the utilization of natural resources. Hotel furniture andconstruction units take up a considerable amount of no-durable materials such as wood andcarpet (Barber, 2014). Besides, hotels require a lot of water and energy to support theiroperations. This consumption of resources generates pollution if wastes are not properly gottenrid of, thus threatening environmental sustainability (Han & Chan, 2013). Therefore, theappearance of the concept of "green hotels" is a remarkable advancement in the hospitality sectorin relation to environmental sustainability growth. Often, green hotels implementenvironmentally friendly initiatives like waste reduction, water conservation, and energy saving(Ogbeide, 2012). Another study revealed that environmental technologies for hospitalityorganizations are usually restricted to pollution determent procedures like recycling programs