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Running Head: GOING GREEN AND CUSTOMER SATISFACTION 1 Going Green and Customer satisfaction in Luxury Hotels in Singapore Student’s Name Institutional Affiliation Date
GOING GREEN AND CUSTOMER SATISFACTION 2 Literature Review 2.3 Going green policy in Singapore In 2007, the United Nations directly blamed humanity for causing the global warning (Ashkin, 2007). Although this information was already known, it was the first time that an organization holding such great power had declared that humanity was entirely to blame for global warming. However, this was a necessary act to get companies to start taking full responsibility for their actions. According to Moiz (1993) Green efforts in Singapore can be trailed back to the late 1960s. This was a tie that the nation was going through rapid industrialization. In 1967, Lee Kuan Yee, Singapore’s former prime minister launched one of the earliest initiatives, that is the Garden City (Lee, 2015). The goal of this initiative was to transform Singapore into a city with sufficient dense greenery and a clean environment. The Environmental Public Health Act was then implemented in 1969 which strengthened the health legislation in Singapore and advanced its public health principles. (Moiz, 1993). The Singapore Plan was born in 1992 which was the nation's first-ever formal plan to balance developmental and environmental needs. As reported by Stipanuk and Ninemeier (1996), an increasing concern for the environment startled in the early 1990s partially because of more massive media coverage on the issue. During the 1990s the amount of information regarding environmental concerns double in comparison to the 1980s. The 1992 Earth Summit was among the events that generated a lot of media coverage on the environment (Ernst & Young, 2008). In fact, Singapore presented its Green Plan to the United Nations during this summit. The plan defined policy guidelines that the country would follow towards becoming a model “green city” by 2009.
GOING GREEN AND CUSTOMER SATISFACTION 3 2.4 Implementation of going green hotels According to Bohdanowicz, the establishment of hotels, particularly for those based on tourist attractions, significantly relies on the utilization of natural resources. Hotel furniture and construction units take up a considerable amount of no-durable materials such as wood and carpet (Barber, 2014). Besides, hotels require a lot of water and energy to support their operations. This consumption of resources generates pollution if wastes are not properly gotten rid of, thus threatening environmental sustainability (Han & Chan, 2013). Therefore, the appearance of the concept of "green hotels" is a remarkable advancement in the hospitality sector in relation to environmental sustainability growth. Often, green hotels implement environmentally friendly initiatives like waste reduction, water conservation, and energy saving (Ogbeide, 2012). Another study revealed that environmental technologies for hospitality organizations are usually restricted to pollution determent procedures like recycling programs

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