Business Case: A Business Case is an examination of the potential market opportunity at the product level. The market opportunity is defined as a "lucrative, lasting, and the sizable market problem." In lay terms, a business case is an evaluation done at a product level that culminates in a Go/No-Go decision on whether the company should attempt to solve a market problem by producing the product that will compete with other products in the market. E.g., should our company build a new mobile phone named a max phone that will compete with another mobile phone in the mobile handset for consumers market? This type of question beckons performing a business case. Business Plan : A Business Plan then again, is the estimation or assessment completed at the organization level, which winds up with Go/No-Go choice on whether we ought to set up another organization that will contend with different organizations in the business sector[Sco17]. A business plan is the formal statement of the business goals, and plans for completing them. It may also contain background information about the organization or team attempting to reach those goals: The Difference between the Business Case and Business plan [Sch19] . A Business case A Business plan Is organized around A single action or single decision and its alternatives An organization or the whole enterprise. The plan may cover a single product or the product or the whole organization. Predicts Cash flow results and significant non-financial impacts that follow Business performance of the organization, especially in the main categories of the
A Business case A Business plan from the action. income statement. May include projected pro-forma income statements or balance for future years. Focuses on Business objectives for the action. Business objectives for the organization. Is based on A cost model and a benefits rationale, designed for the case and applied to one or more action scenarios. The business model for the organization as well as expected trends. Competitor actions etc. Measures Financial metrics such as NPV, IRR, ROI, payback period and TCO, based on project cash flow. Also includes essential non- financial impacts. Business performance in a term such as sales, margins, profits and business health.by contributions to important balance sheet categories. In a non-profit or government organization. The scope the case may include benefits and costs to the population served as well as the organization itself.
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