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Kassandra McCrayTELS 3345 – Human Resources in TechnologyLawrence WagonerSaturday 10-11:30 a.m.Chapter9: Case Study 2An In-N-Out Pay StrategyIn Case Study 2, An In-N-Out Pay Strategy: Costa Vida’s Decision to Boost Pay, owner Nathan Gardner discusses his elemental goal of creating an employee environment to equal the In-N-Out burger employee experience and selling it to his franchise owners as a potential benefit and cost saver. The goal being to retain employees, treat them well while experiencing a happy employee treating the customers well and growing the franchise overall. 1.) Why is it important for pay to be externally fair?It is important for pay to be externally fair to not only concede the Equal Pay Act and eliminate discrimination and unequal pay for same work performed but it is also necessary because employees rate their present pay, or anticipated pay, by comparison among organizations that offer competitive work environments. For an employer unequal external pay could stimulate or demotivate potential employees.