TTT 535 - Assignment 1.3 Identifying gender and ethnic stereotypes .docx

TTT 535 - Assignment 1.3 Identifying gender and ethnic stereotypes .docx

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Prisca Sakeuh - TTT 535 Assignment 1.3 Identifying gender and ethnic stereotypes 1. Visit a large chain bookstore such as Barnes & Noble. As you browse the "young adult" and "children's" sections, notice the various marketing strategies that are used. Describe how these strategies might perpetuate gender stereotypes and how this affects the types of literature you might have in your classroom library. Notice also how various ethnic groups are represented in the marketing. What impact does this marketing have on students' interests and on your use of literacy activities in your classroom? Draw from your observations and the information from chapter 3. Children and young adults should have the ability and feel free to choose their own interests, not feel that they’re supposed to like or reject certain things because of their gender. What I could see as I browsed the young adult and children's section is that the marketing strategies that were used were either geared towards boys or towards girls. There are labels of boy and girl books with predictable stereotypes on the cover. They are usually colouring, sticker and activity books, although “Stories for Boys” and “Stories for Girls” are also very prominent. Classic novels, great for all children to read, are bundled together with the words “girls” or “boys” written on the box. What I also notice is that
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  • Fall '18
  • The Bible, Ethnic group, Han Chinese, Barnes & Noble, Prisca Sakeuh

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