Chapter 11 Note Taking Assignment -.docx

Chapter 11 Note Taking Assignment -.docx - Chapter 11...

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Chapter 11 Note-Taking Assignment Instructions: This assignment is required. It is recommended that you complete this assignment as you are reading through the chapter. Upon completion it is recommended that you use this assignment (with correct answers) to prepare for the test. 1. What is a line extension? Give an example. the development of a product closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs. An example of line extension is Reese’s peanut butter cups releasing their own tub of peanut butter 2. Define quality modification. are changes relating to a product’s dependability and durability 3. Define functional modification. Changes that affect a product’s versatility, effectiveness, convenience, or safety 4. Define aesthetic modification. change the sensory appeal of a product by altering its taste, texture, sound, smell, or appearance.
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