Chapter 6 Note Taking Assignment -.docx

Chapter 6 Note Taking Assignment -.docx - Chapter 6...

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Chapter 6 Note-Taking Assignment Instructions: This assignment is required. It is recommended that you complete this assignment as you are reading through the chapter. Upon completion it is recommended that you use this assignment (with correct answers) to prepare for the test. 1. Tell me the difference between buying behavior and consumer buying behavior. Buying behavior is The decision processes and actions of people involved in buying and using  products and Consumer buying behavior is The decision processes and purchasing  activities of people who purchase products for personal or household use and not for  business purposes 2. List and define the five stages of the consumer buying decision process. The five stages are problem recognition occurs when a buyer becomes aware of a difference between a desired state and an actual condition. The speed of consumer problem recognition can be rapid or slow, information search After recognizing the problem or need they can chose to search for product information to help resolve the problem or satisfy the need., evaluation of alternatives A successful information search within a product category yields a group of brands that a buyer views as possible alternatives. This group of brands is sometimes called a consideration set (or an evoked set ). Consumers assign a greater value to a brand they
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