4 - Personal Selling: MSC 313 Relationship Skills Today's...

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Personal Selling: MSC 313 Relationship Skills Today’s Class Brand called YOU Best Relationship Practices Self -Assessment Assignments Ethics Trust Preview Exam 1. In-Class Assignment Give an example of a selling situation  you were in and its outcome. Why do  you think you won or lost the sale ? Try 
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to give 2-3 reasons. 15 minutes , 1/2 page. Relationship Profile It’s a " Package" Including : Brand called YOU Best Relationship Practices Ethics Brand called YOU(know you are working on making your self worth more appealing… or some bullshit like that) What Does a Brand Do ? Engages us in a Relationship Packages Attributes
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Saves us Time Feature - Benefits No Surprises Brand Choices Michael Jordan vs. Charles Barkley Oprah Winfrey vs. Jerry Springer Mohammed Ali vs. Mike Tyson Brand YOU vs. Your Competitors Brand YOU in Action "Water - Cooler" Test Do YOUR Brand - 5 minutes Write down examples Not what YOU like to think - but what your peers would say
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This note was uploaded on 03/30/2008 for the course MSC 313 taught by Professor Iles during the Spring '08 term at Michigan State University.

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4 - Personal Selling: MSC 313 Relationship Skills Today's...

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