S.M Lec # 01.pptx - Strategic Marketing Session 1 Chapter One Strategic Market Management Introduction and Overview Business Strategy The Concept and

S.M Lec # 01.pptx - Strategic Marketing Session 1 Chapter...

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Strategic Marketing Session 1
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Chapter One Strategic Market Management Introduction and Overview
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Business Strategy: The Concept and Trends in Its Management
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“Plans are nothing, planning is everything.” - Dwight D. Eisenhower
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“Even if you are on the right track, you’ll get run over if you just sit there.” - Will Rodgers
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“Where absolute superiority is not attainable, you must produce a relative one at the decisive point by making skillful use of what you have.” - Karl von Clausewitz, On War, 1832
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“If you don’t know where you are going, you might end up somewhere else.” - Casey Stengel
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Customer-centric and competitively dominant marketing strategies are vital to business success. This program provides participants with tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value.
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Strategic Marketing Management offers a solid grounding in marketing management and strategies, equipping to enhance the profitability and position of companies, even amidst continuous change in the markets and technologies.
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Strategic Marketing Management is an intensive course which examines the major marketing strategy components and their integration
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What is a Business Strategy? The Product-Market Investment Strategy – where to compete The Customer Value Proposition Assets and Competencies Functional Strategies and Programs
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A Business Strategy A Business Strategy Where to Compete The product-market investment decision How to Compete Value Assets &Function area proposition competencies strategies and programs Figure 1.1 A Business Strategy
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