S.M Lec # 02.pptx - Strategic Market Management Session 2 \u201cChance favors the prepared mind.\u201d Louis Pasteur \u201cFar better an approximate answer to

S.M Lec # 02.pptx - Strategic Market Management Session 2...

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Strategic Market Management Session 2
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“Chance favors the prepared mind.” - Louis Pasteur
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“Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise.” - John Tukey, Statistician
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Overview of Strategic Market Management External Analysis Customer Analysis Competitor Analysis Market/submarket Analysis Environmental Analysis Internal Analysis Performance Analysis Determinants of strategic options Strategic Analysis Outputs Strategy Identification, Selection, and Implementation
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Determinants of Strategic Options Strategy Review milking, maintenance or growth (Mobilink, Telenor, Engro ) value proposition(Coke, Pepsi, Android , Nokia , HTC) target segments (PTCL , CNN , BBC , PIA , Shell) assets and competencies (Microsoft , Google , Nestle , Shaan Foods) Strategic Problems Organizational Capabilities and Constraints (Pakistan Railways) Financial Resources and Constraints (PSO) Strengths and Weaknesses Based on Assets and Competencies
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Value Proposition A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.
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BHAGs (Big Hairy Audacious Goals) BHAGs (Big Hairy Audacious Goals) Core Purpose Core Purpose Core Value Core Value The Business Vision Business Vision Business Vision Figure 2.2
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