Ford12.docx - College of Accountancy Dagupan City Executive Summary History of Ford Motor Company Ford Motor Company is an American automaker and the

Ford12.docx - College of Accountancy Dagupan City Executive...

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College of Accountancy Dagupan City Executive Summary History of Ford Motor Company Ford Motor Company is an American automaker and the world's fifth largest automaker based on worldwide vehicle sales . Based in Dearborn, Michigan , a suburb of Detroit , the automaker was founded by Henry Ford , on June 16, 1903. Ford Motor Company would go on to become one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression . The largest family-controlled company in the world, the Ford Motor Company has been in continuous family control for over 110 years. Ford now encompasses two brands: Ford and Lincoln . Ford once owned 5 other luxury brands: Volvo, Land Rover, Jaguar, Aston Martin and Mercury. Over time, those brands were sold to other companies and Mercury was discontinued. I. Statement of the Problem This study aims to identify possible measures that could keep Ford Motor Company stable from all of the existing internal and external barriers that challenge the company's stability. Specifically, the investigation aimed to answer how can Ford improve its business plan to be financially and environmentally sustainable and to keep and raise its status in the automobile industry?
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College of Accountancy Dagupan City II. Objectives of the Problem To identify possible causes of poor performance of the company To be able to improve the company's marketing and sales that would increase its overall profit To develop and implement sustainable strategy that could help the company’s performance About Ford Ford Motor Company is a multinational automaker that has its main headquarter in Dearborn, Michigan , a suburb of Detroit . It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer Troller , an 8% stake in Aston Martin of the United Kingdom and a 32% stake in Jiangling Motors . It also has joint-ventures in China ( Changan Ford ), Taiwan ( Ford Lio Ho ), Thailand ( AutoAlliance Thailand ), Turkey ( Ford Otosan ), and Russia ( Ford Sollers ). The company is listed on the New York Stock Exchange and is controlled by the Ford family ; they have minority ownership but the majority of the voting power.
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College of Accountancy Dagupan City Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines ; by 1914, these methods were known around the world as Fordism . Ford's former UK subsidiaries Jaguar and Land Rover , acquired in 1989 and 2000 respectively, were sold to Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. In 2011, Ford discontinued the Mercury brand, under which it had marketed entry-level luxury cars in the United States, Canada, Mexico, and the Middle East since 1938.
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