WEB320 Case Study Week 1 Parker.docx

WEB320 Case Study Week 1 Parker.docx - Case Study 1 The...

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Case Study 1 The Future of E-Commerce Dean Parker 1. What do other current Internet trends you see as affecting, negative or positive, on Internet spending? One of the positive trends I have noticed has been companies sending popular YouTube hosts with tons of subscribers product to demo or box opening. The channels I tend not to watch are with hosts that are arrogant, love with themselves and are not upfront about their sponsorship. 2. Fulgoni refers to two major factors that drive consumers to purchase online rather than in physical stores: convenience and lower prices. What other factors would drive a consumer to purchase a product online rather than from, say, the local Walmart? When online you can determine if the site has the product in stock, you able to read what others say about owing the product, purchase 24 hours a day and free shipping. What are the advantages of purchasing at a store? I would think the major advantage of buying at a store can see and touch the product and
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Christopher Reinemann
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