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Running head: GOOGLE 0 Google Limited Liability Company Name of Student Institution of Affiliation
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GOOGLE 1 Google Limited Liability Company Google is a global technology corporation headquartered in California, U.S. Larry Page, and Sergey Brin founded it in 1998. Internet, computer hardware, and software are the primary industries in which Google operate. Currently, it serves as the significant subsidiary firm under the parent conglomerate known as Alphabet Inc. Google’s mission is to consolidate the world’s information and make it universally useful and accessible[Goo18]. Google has observed tremendous growth since its incorporation. According to a survey by Brand Finance, Google was the most valuable brand globally in 2017[Cox17]. Its monetary value was $ 109.5 billion. Google employs a highly efficient marketing strategy, which has enabled it to thrive. It segments its products based on geographic, demographic, psychographic variables to facilitate the satisfaction of customer needs[Bha18]. Its excellent product portfolio augments
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  • Spring '14
  • Google.

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Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

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