360687030.edited.txt - Introduction Ad-Lider Embalagens...

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Introduction Ad-Lider Embalagens company is a company in Brazil which is in charge of controlling the ‘Ad-lider transportation.’ The firm participated in investing large amounts of money so that it could increase its product which is the drawstring trash bag. How successful launching of the drawstring trash bag became the question and critical discussion. The managerial team struggles to look for marketing strategies that will facilitate the attainment of the firm’s goals. Therefore, market research became the only option on how to ensure that the product is well-known by the customers. Resultantly, some members of the managing team tried to analyze the findings of the research on how the marketing research will have an impact on the final results. The main data the managing team was looking for during the research included what consumers preferred, the predictable product competition and behaviors of the clients which will have an impact on the sizes, distribution, and prices of the product. Therefore, this paper explains the ‘design and implementation’ of the ‘Climp Fecha Facil bag’ market research. Additionally, the paper recommends whether the firm should launch the ‘Easy Close’ product on the market. The Design and Implementation of Marketing Research According to the research conducted by Michael (2008), marketing research is
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  • Summer '18
  • Jacl
  • Marketing, Ibarra, Implementation of Marketing Research

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Christopher Reinemann
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