Business Legend Janine Allis case study.docx

Business Legend Janine Allis case study.docx - Business...

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Business Legend – Janine Allis Founder and CEO of Boost Juice 2001: Opened first Boost Juice (Adelaide) 2002: $1 million annual takeover 2008: 213 stores and on track for $100 million annual takeover Highest grossing company stores: Sydney and Melbourne airports Highest grossing company franchisees: Chadstone and Pacific Fair Shopping Centres Reason for Boost Juice Success Janine and her husband Jeff had a great product at the right time. “In shopping centres, there was nowhere to get something healthy,” says Janine. “On a trip to the United States, I studied the concept of smoothies and juice and took what I liked to develop a new concept in Australia called Boost.” Opening in Adelaide gave the company the opportunity to trial and test and grow quickly. “We knew that a popular radio station could reach our target market. We had low rents and no one had even heard of juice bars, so it was a great time to test that market. I never had the intention of
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  • Fall '19
  • NoProfessor
  • Juice Bar, Janine Allis

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