Marketing Course Review

Marketing Course Review - Marketing Course Review Marketing...

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Marketing Course Review Marketing: Managing profitable customer relationships Marketing Process: Creating value for customers and building strong relationships to capture value from customers in return. Discovering and satisfying needs Goals: Attracting new customers, keeping and growing current customer base Designing a customer driven marketing strategy Value Proposition: The benefits promised to deliver to consumers Differentiates brands within a marketplace. Designing a customer driven marketing strategy marketing Management Orientations: Strategies based upon one or more orientations: Product concept Production concept Selling concept Marketing concept Societal marketing concept Preparing an Product width and depth ? Types of pricing Internal vs external Disc Four different vertical marketing systems Difference between intensive, selective and Exclusive Best buy is a category killer Showrooming Selling process 7 steps What are the four factors that influence Police and attitudes are part or physiological Question son marketing process Primary vs secondary data Sona is primary data
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All strength and weaknesses of contact methods Types of sample question Focus on: Consumer behaviour, Market research, Analysis planning Study companies used in class Customer Needs: 5 Core Concepts from slides Business as strategy – Netflix for example not DVD business, the entertainment business
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Why you choose a product over another Value propositions (Customer- Driven Marketing Strategy) * Supply chain management Marketing management orientations * Strategies based upon one or more orientations * Product concept * Product concept
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  • Fall '19
  • NoProfessor
  • Marketing, Customer- Driven Marketing Strategy

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