Body Image for AP Language.pdf - The media is used as a...

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The media is used as a method of propaganda to influence people's attitudes, beliefs,and behaviors all over the world, utilizing specific conformities to receive the best feedback. These conformities include body types that are generalized to represent the mass of the public. As the media changes and transforms to match the norms of society, an issue arises of how to appeal to the public. In America, the body image remains to be that of a slim, young, attractive woman/man who is publicized for all types of media whether it be advertising for products, news, or social scripts. There are concerns in terms of what affects generalizing female body types has on the majority of the people. After exposure to women perceived to be thin, and attractive, a large majority of consumers feel unhappy with their own body as a result. The purpose however is not to appeal to the concerns of consumers views of themselves. The psychological and physical problems as well as whether this type of advertisement is even successful all come into question. This brings up the debate of whether the media should continue to portray these specific body images, or should these advertisements be altered to portray all body types. Literature Review Woman face ever-lasting gender roles presented to them since the beginning of time. Expectations persist within history and exist in our society today as the media continues to use whatever tools necessary to redeem the most success and it has become apparent that woman have been the most recent focus. The New York Times comments on how unhealthy body images in the media tend to “sexually objectify women” and how the marketers should promote people, more specifically women, in a more realistic and diverse manner (Source B). The
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feminist culture is on alert as there is “more to being a woman than what the media is selling” (Source D1). Each mind of every individual is corrupt with the images of “perceived beauty” creating expectations on appearances and body types to look “sexy”(Source D1). Source E explains that the definition of sexy, in terms of the media, is not about morals, values, and integrity however it is clearly focused on the ideologies of what physical assets “contribute to femininity”. Woman are therefore held to a criteria that is confined to the scriptures of what the media provides. Source A1 claims thats the problems with these scriptures are that they not a correct representation of the so-called beauty the media tries to define; with airbrushed models positioned to hide their “flaws” advertisers are only caring about the simply materialistic aspects of their body.This leads young women to be encouraged and influenced by the media to look like something that isn't real instead of encouraged to feel comfortable in their own beauty. By the time girls reach the age of seventeen, studies report that 78% feel unhappy with their bodies as a result of the popular media and 22% of teens report feeling stressed out about how they look (Source C2, K). That is a majority of the teenage population who have resorted to self-induced
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  • Fall '11
  • Owens
  • Body shape, Female body shape, Body Images

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