mass communication 1.pptx - COMMUNICATION “THE MOST...

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COMMUNICATION
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“THE MOST IMPORTANT THING IN COMMUNICATION IS HEARING WHAT ISN’T SAID.” ~ PETER DRUCKER
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I will pay more for the ability to deal with people than any other ability under the sun.” – John D. Rockefeller
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“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.” - Lee Iacocca
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Origin of the word The English term 'Communication' has been evolved from Latin language. 'Communis and communicare' are two Latin words related to the word communication. Communis is noun word, which means common, communiality or sharing. Similarly, communicare is a verb, which means 'make something common'. Some scholars relate the term communication with an English word community. Community members have something common to each other. communities are supposed to be formed with the tie of communication. It is the foundation of community. Hence, where there is no communication, there can't be a community.
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COMMUNICATION Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behaviour. In communication process, a sender(encoder) encodes a message and then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel.
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Feeling vs Emotion Emotions are physical, they can be measured objectively by blood flow, brain activity, facial expressions and body stance. Feelings are mental, they cannot be measured precisely. Emotions are generally predictable and easily understood, while feelings are often idiosyncratic and confusing. Feelings reflect your personal associations to emotions – the other side of the coin. Emotions Feelings Body Mind
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Thought vs Idea Idea refers to a plan or a process that occurs in the mind in relation to the completion of a work or duty. Thought on the other hand is a mental process that keeps on going in the mind unabated.
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Attitude vs Behavior Attitude is a way of thinking, feeling, belief, or opinion of approval or disapproval towards something. Behavior is an action or reaction that occurs in response to an event or internal stimuli (i.e. thought). Attitude and behavior are woven into the fabric of daily life. Individuals register an immediate and automatic reaction of "good" or "bad" towards everything they encounter in less than a second, even before they are aware of having formed an attitude which can be influenced with the right message delivered in the right way. Ideally, positive attitudes manifest well-adjusted behaviors.
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The Communication Process
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Interpersonal Communication Interpersonal communication is the process by which people exchange information, feelings, and meaning through verbal and non-verbal messages: it is face-to-face communication.
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