mass communication 2.pptx - Communication Behaviour We are...

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Communication Behaviour We are constantly communicating to others our thoughts and feelings, whether we are aware of it or not. Our words, our actions, our gestures and posture all send signals. Behavioural Communication is defined as a psychological construct which influences individual differences in the expression of feelings, needs, and thoughts as a substitute for more direct and open communication .
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Types of Communication Behavior Aggressive Communication It displays a lack of regard for other people and assumes that others are inferior. Someone whose communication behaviors are aggressive interrupts others frequently, disregards what others say and has no qualms about literally taking over someone else’s space. An aggressive communicator attacks, verbally or physically, and thinks that all problems are someone else’s fault and also believes that everyone else is obligated to provide whatever he or she wants.
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Types of Communication Behavior Assertive Communication Assertive behaviors are those that firmly demonstrate a person’s desires and sense of self without overstepping boundaries. People with an assertive style of communication speak clearly and confidently, control their emotions and respect the needs of others while still getting their own needs met. This person strikes others as a good listener, a fair person, and someone who feels content with his or her life.
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Types of Communication Behavior Passive Communication Passive behavior expresses little or no confidence. Someone whose communication style is passive sends signals of weakness via behaviors such as poor posture, a quiet voice and a lack of eye contact. This individual may even appear apologetic for having any needs.
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Types of Communication Behavior Passive-Aggressive Communication Much like passive communication behaviors, passive- aggressive behaviors display a lack of confidence and strength; however, as with aggressive communication, passive-aggressive communicators show a need to express emotions -- but in a fearful way. People who communicate in this way may avoid the objects of the their anger while releasing anger indirectly, such as through backhanded compliments or talking negatively about others behind their backs. The passive-aggressive communicator is the person who smiles at you when he or she is actually angry with you, the person who appears calm and cooperative but subtly disrupts, spread rumors and sabotages.
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Mass Communication Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of heterogeneous people and organizations. You can think of a large group of anonymous and heterogeneous people as either the general public or a segment of the general public.
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