BS MC remaining slides.pptx - Mass Communication Mass...

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Mass Communication Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of heterogeneous people and organizations. You can think of a large group of anonymous and heterogeneous people as either the general public or a segment of the general public. Channels of communication include broadcast television, radio, digital media, cinema and print. The sender of the message is usually a professional communicator that often represents an organization. Mass communication is an expensive process. Unlike interpersonal communication, feedback for mass communication is usually slow and indirect.
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Functions of Mass Communication 1. Surveillance of the Environment Mass communication exists to observe and inform. Mass media keeps citizens informed of news and events. In times of crisis, mass media announcements offer warnings and instructions. For example, when natural disasters occur, such as hurricanes and tsunamis. 2. The Correlation Function Traditional news outlets once were the only arbiters of what was selected as newsworthy and of how broadcasters and journalists interpreted information. Although publishers and news stations may have had their biases, most organizations maintain the old, hard- formed principles of journalism. Today, social media platforms such as Twitter and Facebook may indicate that often, no middleman exists, who can correlate events in an objective, interpretative way. Users can be fed farfetched stories that look like "real news," when, in fact, they are anything but.
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3. Cultural Transmission Have you ever wondered why you believe the things that you believe or know the things that you know? Concepts that you learned by simply participating in your culture. It is a process of learning new information through socialization and engagement with those around you. The cultural transmission of knowledge is a broad concept, and it refers to knowledge that is gained through non-biological means. This function allows media to reflect and influence societal norms. The media serve as transmitters of cultural messages, letting the masses understand what are considered acceptable forms of behavior. Cultural transmission, however, evolves. What once was taboo can become the norm when enough people embrace it and when the media report on it. Functions of Mass Communication
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4. Entertainment Media also serves as cultural transmitters that educates and entertains. The arrival of mass communication enabled viewers and listeners to see and hear and learn in real time from wherever they are. Social media platforms take that entertainment factor even further. Functions of Mass Communication
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Types of Media Pluralistic Commercial Alternative Partisan Observer - Mirror Open access Closed access Participant – Weapon
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The basic (vertical) dimension runs between the extremes of an outside and neutral observer of events in society, or mirror for looking at the
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Christopher Reinemann
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