1-1 - Chapter 1 An Introduction to Marketing 1-1 What is...

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Chapter 1: An Introduction to Marketing 1-1 What is Marketing Marketing sole focus is on the customer and understanding what makes them tick. Without marketing to identify a customer to create revenue and profit, there is no need for accounting and manufacturing facility. It has become marketing job to understand customer and inform other parts of the organization to focus on customer’s need when undertaking any action or decision. 1-1 a What is Marketing Marketing is about understanding the needs of the customer. It helps shape the product and services of a firm based on an understanding of what the customer is looking for by engaging in a conversation with the customer and guiding the delivery of what is required. Marketing main focus is customer needs and what they are looking for, they do this by…. Focusing on customer wants and needs so that the organization can distinguish
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  • Fall '19
  • NoProfessor
  • Marketing, Want, Kevin Roberts

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