1-2 - 1-2 The Evolution of Marketing ● William Wilkie and...

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1-2 The Evolution of Marketing William Wilkie and Elizabeth Moore has said that past century of marketing thought “has experienced periodic shifts in dominance of prevailing modes of thinking”. Today's marketing is dire many shifts in both the field of marketing and society 1-2a The Production Orientation Focuses on marketing as a messenger. If you let the customer to know about the product they will buy it. Can be described as “field of dreams” in which a character states that “if you build, they will buy it” It focused more on product because of lack of product option in the marketplace, companies are free to create whatever they like and customer have to accept the offer
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  • Fall '19
  • NoProfessor
  • Marketing, Sales, sales orientation, Elizabeth Moore, William Wilkie

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