BCOM Exam 2 Review copy.docx - Emotional appeal – calls...

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Emotional appeal – calls on human feelings basing the argument on audience needs or sympathies Logical appeal – most persuasive business messages rely more on blank and even if your audience emotions influence their decision they’ll look for blank support as well Read tendencies/redundant – word combinations such as basic fundamentals, anonymous stranger, and future plans Parallelism – non-parallel list items (A big is a verb and noun phrases) Improve our bottom line Identification of new foreign markets for products Global market strategies Issues regarding pricing and packaging size Parallel list items (are verb phrases are consistent) Improving our bottom line Identifying new foreign markets for products Developing our global market strategies Resolving pricing and packaging issues Hedging – words such as appears to be, such as, seems, believe, possibly Jargon – when communicating with members of the same, specialized field, the use of blank can be very efficient way to convey complex ideas quickly Jargon – special words or expressions that are used by a particular profession or group and are difficult for others to understand In general, use the active voice to make your writing lively and direct Use the passive voice to be more diplomatic example not accusatory Conversational most business messages should have a blank tone Stale – riders should try to avoid phrases such as attached please find and we are in receipt of because they are blank and pompous Channel - the system used to deliver the message Medium - the form a message takes Effective- meeting your audience needs and getting your point across The goal of the three-step writing process is to help a writer develop messages that are both efficient and ___. Call to action Benefits what the user experiences/gains Intriguing statistic – a type of attention getter Faulty logic – examples circular reasoning, attacking an opponent, mistaken assumptions of cause-and- effect
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False cause-and-effect, type of faulty logic, example people should stop getting married in Kentucky because people it is correlated with people falling out of fishing boats and drowning
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  • Fall '11
  • Mr.ScottAimes
  • Appeal to emotion

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