MKT 229- 3-2 Journal- SMART Goals.docx

MKT 229- 3-2 Journal- SMART Goals.docx - MKT 229 3­2...

This preview shows page 1 - 3 out of 3 pages.

MKT 229: 3-2 Journal: SMART Goals Lisa Patterson  Southern New Hampshire University
Image of page 1

Subscribe to view the full document.

When creating an effective integrated marketing campaign, there must be a plan to  successfully accomplish the desired outcomes of the campaign. When SMART goals are set, we  are outlining goals that will give us specific, measurable, attainable, relevant, and timed  objectives for these goals that will allow us to reach the maximum potential during this  marketing campaign. To launch SNHU Pet Supply Store’s new product, “Disc Jump Run Go”,  they will need to use the following SMART goals to have a successful product launch; Increase  repeat customer purchases by 15% and increase awareness to the website by 35% by the end of  the year. Once these SMART goals have been established, this will allow marketing strategies to be  established for each goal. Each goal will have its own marketing strategy to allow SNHU Pet 
Image of page 2
Image of page 3
  • Fall '16

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern