Unformatted text preview: Business Marketing Marketing Avatar James S. Olson By: David H., Nick G., Nate M., Adolfo G., Joshua B. Introduction Justin Daniels is 21 year old male and a junior from Sierra college who plays on the football team. He has a caucasian girlfriend who is on the track team at sierra college. He is a business major with a minor is psychology, who want to do something in the law enforcement industry. He loves authentic mexican food, and strives to find the best spot in town. Background - He is single and Lives on his own. A
lthough he certainly isn’t afraid to try new places and adventure for leisure. He probably spends more money than he should but being young it's normal not to be financially stable. He comes from an agricultural background and grew up farming. Challenges: 2 - Always at the gym - Making time for his girlfriend - Managing time for school work - Super busy with school, sports, and life in general - Doesn't have a high income Values: He is a Christian man, who intends to be a great example for his friends and his girlfriend. He loves to stay active and believe a healthy lifestyle is the way to go. James wants a life full of memories and wants to experience as much as possible. James follows the rules and laws but occasionally messes up. He is an early riser, tend to workout early in the morning, and believes the earlier you wake up, the more you get done. Pain Points: - Doesn't want to look like he can't afford to eat dinner with his girlfriend. - Wants to be the hip and cool guy - Wants to feel like a man Company SWOT Analysis
1. No tamale restaurants within Roseville area, only mexican restaurants and few
2. Served only and no where else, (new flavored Tamales) attract customers
3. Low price, authentic tamales and quality service.
4. Memorable experience in our restaurant, lounge to enjoy a delicious tamale with
friends and family . (Socialize)
5. Offer promotions for college students 2 for 1 deal certain hours of the day. 3 6. Location is off the freeway blue oaks or sunset , corner restaurant.
1. Picking the correct employees who value the same qualities from our mission
2. Our supplies could be limited, due to our new flavors( depending on what kind of
tamale it is.)
3. Budget spending
1. Close to a university could attract a large amount of customers and do surveys to
ask what new flavored tamales they would like to taste.
2. Offer gluten free and vegan tamales for those who don’t eat meat.
3. Set up drive thru service
1. If we don’t offer a variety of food on our menu, possibly lose business to other
2. If our food supply prices increase, our prices will increase and could result in
losing customers. 4 ...
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- Spring '17