marketing.docx - MARKET ANALYSIS We had use concentration...

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MARKET ANALYSIS We had use concentration and total target market approach for market our product segmentation. Below is the list of all our potential customers. It includes individual buyers, as well as other businesses and also middleman as our reseller or dealer for our products. Individual Customers Dealers We also had to develop marketing strategies for those grouping. These strategies allowing us to focus more on our marketing plan and put all our effort on every single market segment. To make it happen, we had to come out with new ideas and create our products based on what our customers want from our product. They can review our prototype products and give their review or feedback about it and we can overcome any weakness from the products. Therefore we can fulfil the demand of our customers. For the individual customers, the products will be sold directly to them via website and also other shoes store that deal with our company. Our customers had been with us since we established. So, from this new invention of waterproof spray that use Nano technology and natural ingredient, they will totally purchase it because we had gained trust from them by serving them a good products and also waterproof spray with the quality has become our first and customer priority. While our dealers, they will be our middleman in supplying our products to our customers. They need to register with us to be our official dealer for the KEYMAX PRO SDN BHD. Our product benefit is to make customers feel more alert to their daily routine while using it due to Nano technology support and high quality of materials of natural ingredients. Besides, it will not leave any effect and bad stains on your shoes so the customer wouldn’t have to worries about their beloved shoes.
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MARKET RESEARCH The objective of KEYMAX waterproof spray is to help users keep their shoes clean and fresh every day. Nowadays, the percentage of shoes collector have increased in Malaysia. Due to rise in shoe problems such as dirt and not waterproof, it is necessary to generate a brand new technology than can ease the people to have their shoes cleaned. A waterproof spray is a special idea which can helps the people to keep on rocking their shoes without having any trouble and worried about their shoes getting dirty. The waterproof spray that we create will protect the shoes from dirt, dust and water. Whether we are running or hiking and riding it can prevent the shoes from getting dirty and from wet.
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Christopher Reinemann
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