MARK 3000 Fall 2018_McManus.doc

MARK 3000 Fall 2018_McManus.doc - Principles of Marketing...

This preview shows page 1 - 4 out of 7 pages.

Principles of Marketing MARK 3000/3001 Course Syllabus TERM Fall 2018 T/Th 9:30 – 10:45 Brooks 145 T/Th 11:00 – 12:15 Brooks 145 INSTRUCTOR Name Dr. Kristy McManus Office Benson Hall C321 e-mail [email protected] - Please use this email rather than ELC OFFICE HOURS Tuesday 12:30 – 1:30 Wednesday 1:30 – 3:00 Thursday 12:30 – 1:30 And by appointment REQUIRED TEXT AND COURSE MATERIAL M marketing 5e, Grewal and Levy, McGraw Hill Publisher, ISBN: 9781259446290 Course is on ELC (elc.uga.edu). Please check regularly. COURSE DESCRIPTION: Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. PREREQUISITES: Prerequisites: ACCT 2101 and (MIST 2090 or CSCI 1100-1100L). **Note: For MARK 3001 students, pre-requisites may be waived. Final class rosters will be reviewed after Drop/Add. Any student not meeting prerequisites will be administratively withdrawn from the class. 1
Image of page 1

Subscribe to view the full document.

COURSE OBJECTIVES/EXPECTED LEARNING OUTCOMES: Upon completion of this course, the student should be able to: Define and explain the marketing concept and related terminology Explain the importance of target markets and understand segmentation and positioning. Understand and be able to apply the elements of the marketing mix. Explain the importance of and the basic methodologies of marketing research. Know the differences between domestic and international marketing environments and understand how strategies need to be adjusted. Identify and appropriately respond to ethical issues faced by marketing managers. TOPICAL OUTLINE Definition of Marketing and the Marketing Concept Marketing Environment including current demographic and economic data Marketing ethics including AMA code of ethics Introduction to marketing research Buyer Behavior Target Marketing and Segmentation Product issues Pricing issues Promotional issues Place issues International Marketing Services Marketing Marketing planning On-line Marketing Issues PRINCIPAL COURSE ASSIGNMENTS AND GRADING POLICY Final course grades will be based upon your performance on the following: Exam 1 22% Exam 2 Exam 3 24% 24% Comprehensive Final 30% Total 100% 2
Image of page 2
Final letter grades will be assigned using the following cut-off points, with no rounding up. Please do not email me at the end of the semester and ask me to round up because this is not an option in this class!!! A 93 and above C + 77 – 79.99 A - 90 – 92.99 C 73 – 76.99 B + 87 – 89.99 C - 70 – 72.99 B 83 – 86.99 D 60 – 69.99 B - 80 – 82.99 F 59.99 or below EXAMINATIONS AND EXAM MAKE-UP POLICY Exams will be closed book and will cover the text, assigned readings, and all material covered in class including lectures, assignments, and guest presentations. Exams will consist of multiple choice questions. Make-up exams will be given only for very unusual and serious absences
Image of page 3

Subscribe to view the full document.

Image of page 4
You've reached the end of this preview.
  • Fall '07
  • Emmelhainz
  • Marketing, 1973, 1970, 1978

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern