consumer perception.docx - Running Head CONSUMER PERCEPTION Consumer perception Student\u2019s Name Instructor\u2019s Name Course Date Consumer perception

consumer perception.docx - Running Head CONSUMER PERCEPTION...

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Running Head: CONSUMER PERCEPTION.Consumer perception.Student’s Name:Instructor’s Name:Course:Date:
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Consumer perceptionCustomer perception is a concept in marketing that shows how the customer thinksabout the services offered by a company and its products. Customer perception concept is anessential factor, which determines the success of a product brand of a company. Theperceptions can be negative or positive. If the customer perception towards a certain brand ofa product is positive, the customer will automatically consume that brand of a product. Onthe other hand, if the customer has a negative perception towards a brand of a product, thecustomer will unluckily consume the product, (Radman, 2005). The positioning of the brandin the market determines how the consumer will perceive the product. Also, the brandpersonality and its characteristics plays a big role. For example, Apple Company is perceivedpositively in the market by its customers due to its continuous innovative in product
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