Primary vs Secondary Research.docx

Primary vs Secondary Research.docx - Primary vs Secondary...

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Primary vs Secondary Research Which Is the Best Way to Collect Information for Your Equity Research Report? by Avadhut Table of Contents Secondary Research #1. Company websites #2. Company financial statements #3. Company press releases #4. Published news articles #5. Magazines Primary Research #1. Talking to company executives #2. Talking to associations #3. Talking to channel partners #4. Talking to other equity research analysts #5. Talk to stock traders #6. Surveys
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?????? Secondary Research Secondary research is also known as desk research . Secondary research is the most typical research methodology used in the world today by most equity research analysts. Secondary research includes collecting or collating data that has already been accumulated and published by another entity. In this type of research methodology, equity research analysts will typically refer to earlier studies and findings such as other reports, news articles and earlier market research studies in order to arrive at an inference. In secondary research, typically no new research is required to be conducted by the research analyst. However, the key drawback in secondary research is that the facts used in the secondary analysis could be out- dated or old and therefore could result in erroneous results . Besides, earlier studies might not have targeted the exact issue that the present research necessitates. Below I have mentioned some key techniques of collecting secondary data: #1. Company websites One of the key sources of collecting authentic data is the various company websites. A lot of companies provide a lot of information about their company as well as the industry in their websites.
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This should always be used as a starting point by an analyst
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  • Winter '15
  • Financial services

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