Exactly a quarter of a century since the publication of the first edition of Diffusion of Innovation

Exactly a quarter of a century since the publication of the first edition of Diffusion of Innovation

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The concept of diffusion of innovation aids in understanding the spread of newly developed technologies via social systems.The theory presents testable propositions and an empirically derived difussion process,antecedents,its constituents ,and impacts , which can be adapted to propagate the reasearch of the spread of innovations.According to Vishwanath,innovation constitutes of any practice, technique,technology or idea that spreads via a social system. To understand the psychology of acceptance and factors that influences a person choice to reject or adopt a technology the theory will explains three approaches including; a contemporary approach that majors in the management information systems, cognitive orientation and a traditional approach that is frequently applied in the communication field. The traditional approach explains that macro societal and micro level forces influences a persons decision to accept a newly innovated technology.Micro societal include forces like systemnorms,mass media,culture and change agents.While the micro forces include apparent viewpoint on the innovation,the extent of autonomy,and the decision context.To aid in the
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  • Spring '17
  • JANET SR
  • Acceptance of Technology

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