Speed Ventures Case Study.pdf - Week 2 Speed Ventures Case Study Speed Ventures Case BJ James was not sure Chris James(a sibling and business partner

Speed Ventures Case Study.pdf - Week 2 Speed Ventures Case...

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Week 2: Speed Ventures Case Study
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2 Speed Ventures Case: BJ James was not sure. Chris James (a sibling and business partner) was on the phone and needed a decision. Should they run in the race or not? It had been a successful season so far, but the Pocono race was important because of the prize money and TV exposure it promised. This first year was hard because the team was trying to make a name for itself. They had run in a lot of small races to get this shot at “the big time”. A successful outing could mean more sponsors, a chance to start making some profit for a change, and the luxury of racing only the major events. But if they suffered another engine failure on national television… “These engine failures are exasperating,” thought BJ. The team’s car had failed seven times in twenty - four outings this season, with various degrees of damage to the engine and car. No one could figure out why. It took a lot of sponsor money to replace a $20,000 racing engine, and the wasted entry fees were no small matter either. BJ and Chris had everything they owned riding on Speed Ventures. This season had to be a success.
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  • Fall '17
  • Robert Hathaway
  • Chris James

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