THE IMPACT OF DIGITAL MEDIA ON BUSINESSES IN DEVELOPING COUNTRIES.docx

THE IMPACT OF DIGITAL MEDIA ON BUSINESSES IN DEVELOPING COUNTRIES.docx

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Digital Media 1 THE IMPACT OF DIGITAL MEDIA ON BUSINESSES IN DEVELOPING COUNTRIES By [Student Name] Course Professor’s Name Institution Location of Institution Date
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Digital Media 2 The Impact of Digital Media on Businesses in Developing Nations Introduction In recent years, the growing amalgamation of societies and economies across the globe has become a hotly debated subject in international economics ( Abou-Shouk, Megicks, and Lim 2013, p. 492 ). Everyone, whether it is an individual or a company is going ‘digital.’ Digital media plays a crucial role in opening new international markets for businesses as well as marketing and enhancing client relations. Unfortunately, most businesses in developing states struggle to use digital media due to poor technological infrastructure. In some case, businesses especially medium and small firms lack a basic understanding of the benefits of digital media hence miss numerous opportunities. This study, therefore, seeks to investigate the impact so far of digital media to business in developing countries. Statement of the problem Digital media has become an essential part of the sales strategy of business as businesses strive to sell their commodities over the internet to reach a global market. Online presence increases the revenue sources for business irrespective of the industry. As a result, numerous digital media products are currently available to businesses including e-commerce, Internet, social media, websites, smartphone applications, and much more (Shirky, 2011, p. 29). Companies such as Amazon, Alibaba, EasyDNS, SKLZ, Diamond Candles, and Wet Seals are just some of the successful examples of business that have benefitted tremendously from digital media products. It is worth noting that most of these companies are headquartered in developed countries.
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Digital Media 3 Furthermore, approximately eighty percent of the population of the world resides in developing nations. This population provides a reasonable basis for businesses to enhance their absorption rate of digital media given its numerous advantages. However, developing nations are yet to realize the benefits of digital products. Furthermore, little is known about the actual outcome of the implementation of digital media on business in developing countries ( Datta 2011, p. 23 ). Also, only a few studies have been conducted to determine the impact of the impact of digital media in developing countries. The impact of digital media has been acknowledged all over the world since it affects businesses in both developing and developed nations, even if not in a similar manner. Despite this overwhelming interest in the impact of digital media in business in developing states, there is limited knowledge of why digital media’s role in these states differs significantly from the effects observed in developed countries (Shirky, 2011, p. 29).
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  • Spring '17
  • Developed country, Cyprus

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Christopher Reinemann
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