7978076745_Marketing Communications.docx

7978076745_Marketing Communications.docx - Running head...

This preview shows page 1 - 4 out of 9 pages.

Running head: MARKETING COMMUNICATIONS 1 Marketing Communications Student Name University Affiliation
Image of page 1

Subscribe to view the full document.

MARKETING COMMUNICATIONS 2 Marketing Communications Executive Summary The following is a market campaign plan for the launch of a new mobile device aimed at education and cognitive development of children. The plan comprises the situational analysis for the company in context, discussing its history and evaluation of the new product. The strategic market segmentation is also discussed indicating all the major sectors that involved the customers and how the plan is to address them. Both the brand positioning and advertising objectives are also outlined in the plan to succeed. The creative strategy for the plan also highlights critical benefits for the product to the consumers for better outcomes. The proposed advertising campaign should kick off before the prototype viewing and continue until the device is launched. Moreover, the total costs for the proposed plan is expected to amount to about $120,000 inclusive of the production of the prototypes for viewing.
Image of page 2
MARKETING COMMUNICATIONS 3 Situation Analysis Company and Product History The Nokia brand has failed to compete with other newer mobile companies in the recent years despite their new Android mobile phones (Sharma, 2015). The new product that can help the firm regain its competitiveness is a Mobile Phone specifically for children for learning purposes. The post advertising themes should address the benefits of the device in the cognitive development of the kids, highlighting how they can also help the children in understanding technology and for educational purposes (Giachetti, 2018). These are also the critical social influences of the device on the public, and thus the product is subject to government regulations on the content it will let the children view and whether the educational material abides with the education system for a given country. Currently, Nokia’s strengths are the overall experience they have for the many years in the development of mobile devices, excellent product quality, and even sound financial status. However, their weaknesses lie in marketing for their brands, creativity in the development and low competitive advantage over other brands. The firm has the opportunity to develop a new brand targeting the children, which will help to mitigate the threat of low market share and toppling of the firm. The new brand provides unique features that most mobile devices lack such as the integration with the education system for learning and development for the children.
Image of page 3

Subscribe to view the full document.

Image of page 4

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern