BADM 320 Spring 2019 Syllabus.docx - BADM 320 Principles of...

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BADM 320: Principles of Marketing University of Illinois at Urbana-Champaign - Spring 2019 Class Location: Foellinger Auditorium Instructor: Dr. Mark Wolters Email : [email protected] Twitter: @woltersworld Instragram: @woltersworld Facebook: facebook.com/woltersworld YouTube: youtube.com/woltersworld Mailbox: 330E Wohlers Hall Professor’s Office: 10 Wohlers Hall Office Hours : Prof. Wolters Tuesdays (9:30-11:00) or directly after class or by appointment. Please come up to the podium to speak with the professor right after class. Please let the instructor know if you are coming to visit the office so he will be there. Course Website and Social Media Sites: follow the “Business Courses” link for BADM 320 Principles of Marketing for class slides, summary videos and course information. Additionally, course topic blogs will be posted here. location of summary videos for class topics. Please subscribe in order to receive new class videos. for weekly class topics, course updates, in class discussion facilitation, please follow in order to keep up with class room discussions. “Like” Wolters World on Facebook: Class videos will be posted as well as discussion topics, Frequently Asked Questions & class announcements. The course has a Compass 2G page for grade and announcement posting. Lecture Times: Tuesday and Thursday 8:00-9:30am. Please attend the lecture. I did not choose the 8:00am time slot. I have asked for years to move it, but with no luck, so we are stuck together at 8:00am so let’s make the most of it. Teaching Assistants’ Information: We do not have any TAs this semester. Email for BADM 320 Questions: [email protected] If you have questions about your grade you should contact Dr. Wolters in person Objectives of the Course: The idea behind this course is to give students a solid base of marketing knowledge so no matter what area of business their careers take them, whether accountancy, finance, management, supply chain, marketing, advertising, non-profits, they have a firm understanding of the principles of marketing. Some of the definite objectives of the course are: Define the role of marketing in a firm and how it can add value to a firm, Give students a brief overview of the main areas of marketing so they will not be lost when discussing marketing among other executives, Open students’ eyes to the tricks of the trade of marketing so that they can become better informed consumers. Develop an understanding of the processes that companies go through to develop: marketing strategies, new products, pricing models, promotion & advertising strategies. 1 BADM 320: Principles of Marketing – Dr. Mark Wolters – University of Illinois at Urbana Champaign
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Give students a feel for the developing fields of online and social media marketing, Give students of all disciplines a firm base of marketing knowledge that they can use in their future business careers.
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  • Spring '08
  • Preis
  • Marketing, Dr. Mark Wolters

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