Social Media Memo.docx - Social Media Project Outline...

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Social Media Project OutlineTemplatePurpose / BackgroundBuild trust and loyalty with customers, giving your business credibility. Body / DetailsSecondary ResearchoWe need to be acutely aware just how social media has fundamentally changed the way we are connecting, communicating and collaborating as individuals, and therefore society as a whole.Company use of Social MediaoSocial Media Platform 1What is it? We can use social media more effectively to:How is it being used by the company in relation to the article?increase the visibility of your personal brand and that of your businessbuild and cultivate your personal and professional networksdevelop and grow relationships with customers and influencersengage in real-time two-way interaction with people, including answering queriespublish and distribute original content that demonstrates your expertiseshare curated links to relevant information that adds value to the lives of your customerscommunicate with your community of followers, advocates and supportersultimately generate new leads and boost sales for your business.oSocial Media Platform 2What is it? Understanding the social media equationHow is it being used by the company in relation to the article?

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