Markeitng ethics.pdf - Marketing Ethics Thursday 10 May...

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Ethical Tension Case Study Coffeeis 60% biodegradable Considered biodegradable by AussieLaw 1. NOT biodegradable in Cali 2. Hence, wouldyoudeclare it as BIODEGRABLE? Think also in the long run(whatif the law changes) - hence, change from biodegradable to not biodegradable? - Are you transparentto your customers? - Case Study 2.0 Nike was accused of child labour Children were stitching footballsinstead of learning/playing - Nike claims that theydidn’t know - Actionsthat follow:- FIFA announcesit is setting up a code of conduct - Subcontractoropened upPakistan's fist soccer ball stitching centre - Productionmove awayfromhomes to stitching centres - Productionmovedaway fromhomes to stitching centres where standards can be monitored - Education centres set up - 95% of all soccer ball exports are child labour free - HOWEVER!! Consequencesof preventionof child labour Female participation in industry dropsfrom50% TO 20% - Commuteto factories led to lower productivity -
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Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
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