Unit 7 Final Paper.docx - Unit 7 Business Plan u2013...

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Unit 7: Business Plan – Bottled Water in Mexico LETTER OF TRANSMITTAL March 3, 2019 Professor George Charles Park University Business Department (IB315) 8700 NW River Park Drive, Parkville, MO 64152 Subject: Submission of final paper. Dear Professor Charles: I am writing to present my completed research project as my final assignment for International Business IB315. The included research project document looks at exporting bottled water to Mexico as their drinking water is not safe for consumption because of the broken and contaminated water distribution system and sanitization. Please contact me at 816.977.3542 or [email protected] with any questions regarding this report. Thank you for your guidance this semester. Sincerely yours, Quinn A. Knabe, Student
Unit 7: Business Plan – Bottled Water in Mexico iii The Consumer Need for Bottled Water in Mexico for Professor George Charles International Business Instructor Park University by Quinn A. Knabe International Business 315 Student
Unit 7: Business Plan – Bottled Water in Mexico ii Abstract “Mexican’s average 67.3 gallons of bottled water per capita yearly, making them the largest consumer of bottled water in the world, according to the International Bottled Water Association.” (Alonso, 2015) They are a world leader in bottled water per capita consumption because the country has struggled to provide safe distribution of drinking water to its citizens. This has created a bottled water boom that is currently growing in the country as its citizens don’t feel that it’s municipalities will ever provide them clean tap water. In Mexico alone, about 73% of its population relies on bottled water as the main source of drinking water. I plan on capturing at least 5% of this market even though large international companies have flooded the market with their brands and smaller boutiques and local shops have been growing and cater to neighborhoods. Where I want to influence is right in the middle and market the product as a mid-level company who cares like a local boutique with the distribution capabilities of a larger multi-national corporation. The name Clean Water Inc. is a ficticious name for my business and is in no way affiliated with any other company by the same name. It is not a business created or owned by me and was created for this paper only.
Unit 7: Business Plan – Bottled Water in Mexico iii Table of Contents Abstract…………………………………………………………………………………………………………………………………………….…….ii Table of Contents …………………………………………………………………………………………………………………………………...iii Executive Summary ..................................................................................................................................... 1 Introduction ................................................................................................................................................. 1 Situation Analysis ........................................................................................................................................ 2 Cultural Overview ....................................................................................................................................... 2 Norms, Practices, Social Structure Consumer Attitudes toward Bottled Water Education Levels and Languages Spoken Political Environment .................................................................................................................................. 4 Government Structure and Legal-Political Forces Required or Prohibited Features

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