Carbonated Soft Drinks (1).docx - CASE ANALYSIS Issues 1 2...

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CASE ANALYSIS 1 Issues 1. Increased taxation on CSD’s (Carbonated Soft Drinks) 2. Emergence of non-carbonated drinks manufacturers 3. Increased cost of production 4. Unpopularity of CSD’s based on health concerns 5. Considerable reduction in sales revenue Problem Statement The CSD industry faces the greatest reduction in profitability ever recorded in history.

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