STUDENT iCivics Propaganda Whats the Message.pdf - What\u2019s the Message Name Propaganda Did you know the average teen is exposed to over 3,000

STUDENT iCivics Propaganda Whats the Message.pdf - What’s...

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What’s the Message?Name: Reading p.1 Propaganda Did you know the average teen is exposed to over 3,000 advertisements per day? Without the skills to look critically at all these messages, it’s easy to be persuaded by them without even realizing it. Propaganda is media that uses carefully-crafted messages to manipulate people’s actions and beliefs. It has one purpose, and one purpose only: to persuade you. There are a variety of propaganda techniques. They use biased, or one-sided, messages and are designed to appeal to peoples’ emotions instead of their judgment and reasoning. How many of the following techniques do you recognize from your own exposure to propaganda? Bandwagon “Jumping on the bandwagon” describes people choosing to go along with the rest of the crowd. Bandwagon propaganda creates the impression that there is widespread support for a thing or idea. People tend to want to be on the winning team and try to avoid being the odd one out. These messages create a sense of peer pressure to join in. Ask yourself: Does the message provide reasons for joining the group? Is there any evidence for or against joining in? Name-Calling Name-calling is exactly what it sounds like: using negative words and bad names to create fear and dislike for people, ideas, or institutions. Name-calling can be verbal or visual. When done visually, it shows a person or thing in an unflattering way. You can find both kinds of this technique in political cartoons, political attack ads, and on news talk shows. Ask yourself: Who is being called what? Is there a real connection between the names and the person/idea being attacked? A 2008 political cartoon showing the presidential candidates too young or too old. Testimonials Testimonialsusually involve celebrities or other respected people endorsing, or officially supporting, a product or idea. The person giving the testimonial could be famous, knowledgeable about the product (such as a doctor talking about medicine), or just an ordinary person who claims the product has worked for them. When the testimonial comes from a celebrity, the hope is that you will want to use the product or support the idea simply because they do. Other testimonials try to persuade you to use or support something because it is good for you or it worked for others. Beware, though, because people are usually paid to give endorsements (except in politics). Ask yourself: Who is quoted in the testimonial? Is this person actually an expert about this product or idea? Does the product or idea have value without the testimony or endorsement? Oprah Winfrey and Barack Obama in 2008. It must be good if billions have been served!
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Reading p.2 Glittering Generalities This technique always shows the subject of the message in a positive light, but provides little or no information. Glittering generalities use simple, clever slogans that appeal to peoples’ emotions. These general statements are easy to remember but hard to verify because they offer no facts.
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