MARKETING.docx - A Project Report Submitted in partial fulfillment of the requirements For the Course of Principles of Marketing to Miss Saeeda habib At

MARKETING.docx - A Project Report Submitted in partial...

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A Project Report Submitted in partial fulfillment of the requirements For the Course of Principles of Marketing to Miss. Saeeda habib At the khadim ali shah bukhari institute of technology, Main Campus Karachi, Pakistan. May 07, 2014 GROUP MEMBER’S A.SAMAD 9823 A.SAMAD 9823 A.SAMAD 9823 A.SAMAD 9823
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ACKNOWLEDGMENTS We start with the name of Almighty ALLAH for giving us strength, potential and strong points to complete this entire significant research in a relevant manner. This project report is dedicated to my family, friends, and professors for their support and encouragement throughout my life and academic pursuits. First of all we would like to thank MISS.SAEEDA HABIB for being a wonderful project supervisor. It was a really admirable thing of him and it means a lot to us that he helped us when we needed him the most and guiding us on the right path. Furthermore, he encouraged us to think outside the box and challenged us to look.
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INTRODUCTION : Shan Foods started from a single room in 1981 and today it stands as the major exporter of premium quality packaged spices, recipe mixes, rice, pickles and desserts with products adding taste and flavors to meals across 60 countries. Today Shan has its consumers in every single part of the country and with Pakistani people largely fond of eating it further adds to their success story. Shan has now enhanced its production capacity even further with manufacturing units installed in UAE, Saudi Arabia, United Kingdom and USA. The company now also harbors offices in Sharjah- UAE, Makka- KSA and Manchester- United Kingdom .
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VISION: “A global food brand offering premium quality innovative products, which delight our consumers” They want to be a global player in food products and services as a responsible company that want to sustain its quality standards so that Shan stands for tradition,trust and good taste .
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  • Fall '16
  • faheem
  • Marketing, Shan, shan foods

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